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Crystal Reed


Associate Director of Admissions and Diversity
KFBS- Master of Accounting Program

Crystal Reed serves as the Associate Director of Admissions & Diversity for the UNC Masters of Accounting program. Her duties include recruiting diverse student populations and overseeing the Accounting Mentorship and MAC Mentorship pipeline programs. She is passionate about helping individuals from all walks of life tap into their potential and realize their goals. Crystal earned her Bachelors in mass communications from Winston-Salem State University and her Masters in higher and post-secondary education from Argosy University. She also holds a Masters in human services counseling with a concentration in life coaching from Liberty University. Crystal is also a certified life coach. Most recently, she completed a certificate in Diversity, Equity and Inclusion in the Workplace from the University of South Florida.

In her spare time, she enjoys spending time with family, travelling and learning new things. She loves fashion and playing in makeup! The thing she loves most about herself is her smile and positive outlook on life! There is never a dull moment when you are in her presence! She aspires to spread joy and hope throughout the world by sharing messages of triumph and resilience! Each day she strives to, propel into purpose and live the life designed especially for her!

Get to Know Crystal

How do you identify yourself?

I am an African American woman and higher education administrator who is compassionate and nurturing. I am a coach, mentor, lifelong learner and friend.

List three things that people would be most surprised to learn about you.

1. I was on the wrestling team in middle school. I wanted to follow in my brothers footsteps and take up a sport that he held so close to his heart. I quickly realized that it was not the sport for me, but I thoroughly enjoyed pushing myself out of my comfort zone and trying something new.

2. When I was in undergrad at Winston-Salem State University, I was afforded the opportunity to participate in the inaugural NASCAR Kinetics Marketing in Motion program class. Over the course of the program, we were tasked with completing case studies and planning and executing a viewing party on our campus for a NASCAR Sprint Cup Series race.

3. I didn’t take my first plane ride until I was 24 years old and in my first professional job out of college.

Whom do you most admire and why?

Dr. Maya Angelou. Dr. Angelou was the embodiment of a phenomenal woman. How many people can say that they were revered as a dancer, singer, artist and poet (to name only a few of her MANY talents) all in the same lifetime? She was so eloquent and brilliant. I had the pleasure of attending an exclusive, by invite-only event, held on campus my freshman year of college in her honor. Sitting in her presence and being able to soak up her wisdom was a life-changing experience for me. Her life story models the essence of true resilience. Over the course of our lives, we will find ourselves navigating through storms and challenging situations. There’s no way to avoid it. Some will take longer to pull ourselves out of, while others will end quickly and place us back on our path to living out our purpose. I strive to model my life by Dr. Angelou’s quote, “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”