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Fireside Chats: Candid Conversations with Niki & Ritika, Founders of Sani
September 2, 2020 @ 12:00 pm - 1:00 pm
Fireside Chats are a continuing series of talks hosted by Launch Chapel Hill and the Eship Center. These are real talks with real entrepreneurs: the good, the bad and the ugly of their entrepreneurial journey thus far, not just the shiny success stories. These conversations showcase a broad range of entrepreneurs at various stages of their venture evolution, some at early stages post launch and others in scale and growth mode. These founders and business leaders will connect you to the entrepreneurial community in the Triangle. Our fireside founders are living the roller coaster ride of entrepreneurship in real time! We want our audience to engage in authentic conversations and ask tough questions about the ups and downs our founders are currently facing and the persistence and grit needed to make it through this bumpy journey.
In our second chat, we feature the superstar-sister-founder-team: Niki and Ritika Shamdasani of Sani, a South Asian-inspired fashion brand. The sisters launched Sani in 2017 to create the outfits and shopping experience they always wished they could find for cultural clothing. The designs are rooted in their culture and fused with the perspectives of the first-generation South Asian Americans. It’s all tied together through an experience that combines the best of shopping in India with modern buying options. Niki and Ritika saw a need in the market for people to be able to conveniently access the best of South Asian fashion in the US and that mission has led to a first-of-its-kind partnership with Rent the Runway, features in Business Insider, NBC, and Good Morning America, and a loyal following of 70,000 on TikTok.