DMA Strategic Areas 2013 – 2016

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In 2013, DMA reviewed its programs, institutional position, and historical contributions in an effort to develop a continuous improvement culture and increase impact, to better position the unit to serve as a resource and leader in diversity efforts both locally and nationally, and to enhance the quality of DMA programs, initiatives, and professional practice of the unit and its entire staff. In order to realize this goal, DMA embarked on a three-year plan and as a result, developed six strategic areas for achieving the aforementioned goals.

Our Vision

To build and sustain an inclusive campus community that values and respects all members of the University community.

Our Mission

To provide university-wide leadership in creating and sustaining a diverse and inclusive environment that empowers the development of engaged and culturally competent global citizens.

We serve as an advocate in promoting diversity and inclusion, shaping University diversity related policies, and executing University diversity goals.  Through the efforts of our staff, and in collaboration with campus and community partners, DMA will act as an institutional and educational resource to support the University’s mission by leading efforts to conceptualize, assess, and cultivate diversity and inclusion.

2013-16 Strategic Areas

Area 1: Infrastructure

Position DMA’s staffing, resources, systems, and programs to meet institutional, local, and national trends and needs

  1. Strategically and systematically align and streamline diversity efforts and inclusive excellence across the university
  2. Strategically position the Carolina Latina/o Collaborative (CLC) for growth and focused impact
  3. Improve and enhance unit financial systems and administrative operations and procedures
  4. Develop a comprehensive marketing and communication strategy for DMA
  5. Expand DMA portfolio and operations to respond to broader institutional scope
  6. Increase professional and employee development, productivity, and capacity and strengthen administrative support

Area 2: Campus Culture and Climate

Develop and implement high quality, campus-wide experiences that model promising practices, engage campus and community constituents, and contribute to the creation of an inclusive institutional culture and climate

  1. Provide diversity, inclusion and cultural competence education focused on student, faculty, and staff development
  2. Provide consultation and strategy development services to units, schools, and departments
  3. Provide signature, campus experiences
  4. Maintain and establish collaborations across the campus

Area 3: Student Outreach, Engagement and Success

Enhance existing recruitment and engagement activities to increase diverse student enrollment and develop student success and retention programs for current students to narrow existing achievement gaps

  1. Develop recruitment strategy that identifies areas of need for specific populations
  2. Expand inclusive student excellence programming and enhance collaborative efforts
  3. Develop a process for formal, and informal, monitoring of students participating in DMA-led initiatives, activities and internship opportunities
  4. Develop and implement Inclusive Student Excellence signature programming efforts
  5. Strengthen graduate student pipeline and undergraduate student workforce pipeline programs, partnerships and activities

Area 4: Assessment, Research, and Evidence-Based Practice

Develop assessment and research practices that support evidence-based programming and position DMA as an internal and external resource for evidence-based diversity and inclusion approaches

  1. Establish an assessment model or plans for unit programs and initiatives
  2. Establish a diversity research presence
  3. Monitor adherence and progress towards unit and institutional goals and objectives

Area 5: Faculty and Staff Recruitment and Retention

Develop and employ a more focused approach to recruiting diverse faculty and staff talent, creating inclusive pathways for growth and development and demonstrating Carolina’s commitment to being a place where all faculty and staff can thrive and succeed

  1. Initiate planning and foundational preparation for Diversifying the Faculty Initiative
  2. Develop programs and education opportunities designed to provide insight into how to better support underrepresented populations

Area 6: External Relations and Community Engagement

Develop, strengthen and enhance DMA’s relationships with external partners, alumni, and the community

  1. Increase alumni, foundation, and corporate giving to DMA programs
  2. Establish collaborations in the community, with a special focus on the Northside community in Chapel Hill
  3. Increase community engagement activities



Xiaowen Qin, Director for Diversity Research, Assessment, and Analytics

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